Published: August 27, 2020

2020 has changed the way we shop. It has become harder for retailers to predict demand, as well as having to deal with challenging logistics to move stock and implementing social distancing within physical shops.

As shopping habits move from the high street to online, it is important to still offer a personalised experience to your customers by keeping up with your customers’ needs and new habits.

Microsoft Dynamics 365 Business Central has everything you need to adapt to the changing marketplace.

Understanding your customers

There is no end of data to analyse from online shopping, and it can be overwhelming to process it all. Microsoft Dynamics 365 Customer Insights comes to the rescue to help you understand your customers and help improve their experience.

Customer Insights brings together an ever-increasing volume of customer data from all sources, from traditional processes like sales transactions and emails to augmented reality and chatbots. This creates a real time, full view of the customer’s profile helping you to gain a clear understanding of them and what they want.

Adapting to change

Footfall on UK high streets dropped by over 40 per cent during July according to data from market intelligence firm Springboard, and many of those customers have turned to ecommerce sites, so no doubt businesses will be dealing with a big uplift in traffic to their online shops.

You can create a seamless and personalised shopping experience with Microsoft Dynamics 365 Commerce, and scale up with the rise in demand. It unifies the customer experience across online and in store, helping retailers keep up with the changing behaviour of customers, including adapting to contactless shopping, and click and collect options in the new era of shopping.

Comprehensive fraud protection

With more transactions taking place online, there is more exposure to potential fraud.

Microsoft Dynamics 365 Fraud Protection helps e-commerce and brick-and-mortar shops to decrease fraud costs and improve profitability through increased bank acceptance rates, and ultimately it will help protect your reputation. It uses AI technology to continuously learn evolving fraud patterns.

Supply chain disruptions

Supply chains were unavoidably disrupted in the height of lockdown. If it continues it will lead to unhappy customers.

We recommend using Microsoft Dynamics 365 Supply Chain Management to help build a resilient supply chain that can re-plan supply and distribution of products in near real-time. It takes your operations from being reactive to proactive, with streamlined operational efficiency using predictive insights from AI and the IoT.

Microsoft Dynamics 365 Business Central provides you with the tools you need to remain agile to customer needs.

To speak to one of the team at etac solutions about your retail business, contact us today by emailing

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