Microsoft Dynamics 365 can do wonders for the sellers and marketers in your business. At a time when rising costs and a cost of living crisis are creating turbulence and uncertainty, let 365 Dynamics give you clarity on what your customers need.
By creating great customer experiences you will retain your existing customers whilst securing new ones. And with the power of AI-supported tools, it won’t necessarily take more work to achieve this – perhaps less!
Microsoft Dynamics 365 Customer Insights will help you understand your customer and make sense of their data. It uses data in a fully compliant way, and AI can guide you with the next actions to take to produce the best outcomes.
The tools also understand the lifetime value a customer offers, so you can work out which customers to focus on, and which to not invest too much time and effort in.
With the launch of Copilot comes even more tools. Used with 365 Customer Insights it can use natural language when communicating directly with customers. This helps marketers explore a customer’s needs using simple prompts, rather than heavily relying on data.
Copilot can be used in Dynamics 365 Marketing to reduce time spent personalising interactions. The AI capabilities can guide the customer journey, leaving your team to focus on the overarching marketing strategy.
When building an email campaign, Copilot can save you time by coming up with ideas or generating content in a natural language with just a few prompts. It can also assist with audience segmentation.
Dynamics 365 can connect processes across email marketing, social posting, and marketing pages too.
You have predicted your customer’s needs, and created a customer journey and content for your email marketing, getting them to the point of purchase. Now it’s time for Microsoft Dynamics 365 Sales to help you close the deal. It can arm your sales team with insights to guide your strategy, and all the data of your accounts and customers to help you keep track.
Using AI tools you can monitor conversations, and provide coaching, guidance and feedback for your team.
Using all of these tools across marketing, insights and sales, you can provide your customer with a seamless, personalised experience – and achieve more sales, without using more resources!
If you’d like to find out more, call us today on 01952 897 010.
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etac Solutions are long established suppliers of Microsoft Dynamics NAV and now provide Microsoft Dynamics 365 Business Central as part of our ERP services. We pride ourselves in taking a different approach in order to craft the most appropriate solutions for our customers. We are a technology partner who can integrate, implement and then support your ERP solution at every step.