New capabilities for Dynamics 365 Marketing are on their way! The value these will bring to your marketing work will be immense, after all, marketing is the key to driving sales.
Marketing within organisations is seldom one person’s job or focussed on one part of the business. It takes a team of people with a detailed view of the customer’s journey through the business. That’s why Microsoft’s ERP solution is brilliant at helping these people work together, providing the flexibility to collaborate, giving them a 360 view of the business and following customer journeys in real time.
Marketers need to elevate the end-to-end customer experience, remain agile to market conditions, responsive to customer demands and provide high quality content. And the new updates can definitely help with all of this!
With flexible and hybrid working still being the norm in a lot of workplaces, Microsoft is keen to provide a work system that keeps all workflows centralised.
New updates mean that Microsoft Teams has been brought natively in to Dynamics 365 Marketing. Each Teams chat is linked to an individual work item. This means the team can communicate, remain focussed on the objective and all have the same context to work from.
If you are also using Dynamics 365 Sales and Dynamics 365 Customer Service, you can enjoy a unified customer activity timeline, and interweave real time marketing interactions from Dynamics 365 Marketing.
All of these teams can have the same unified view of the customer’s journey and interactions, making sure it’s the best it can be and you all benefit from the same data.
You can now measure goals from common customer data changes (such as a renewed contract or closed service ticket) across any Dynamics 365 customer data, highlighting opportunities to the marketing team of when they can engage with customers, and keep communication optimised.
Personalising content for customers is really important in this competitive market. Dynamics can produce beautiful, personalised emails in just a few clicks. AI powered tools can also help you produce content that is tailored to match the customer’s preferences.
Dynamics 365 Marketing gives your marketing team the tools, data and capabilities to provide an amazing end-to-end experience for your customers.
The updates listed above will be available between now and September 2022.
If you would like to find out more about how Business Central can help your marketing and sales team, give us a call today on 01952 897 010.
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etac Solutions are long established suppliers of Microsoft Dynamics NAV and now provide Microsoft Dynamics 365 Business Central as part of our ERP services. We pride ourselves in taking a different approach in order to craft the most appropriate solutions for our customers. We are a technology partner who can integrate, implement and then support your ERP solution at every step.