Wave 2 of Microsoft Dynamics 365 update was released at the start of the month and new additions to the platform will be music to the ears of your marketing department.
As the world is still adjusting to the new normal following the Covid-19 pandemic, it’s clear that hybrid interactions are here to stay. Customer expectations are changing, and Microsoft is focusing on ways to help their Dynamics customers manage this changing situation with ease.
Interacting with customers
Customer expectations are rising, they’re expecting companies to understand them, predict their needs, and deliver good experiences to them wherever they are – online or in person.
Companies need to find new ways to build relationships with their customers, and marketers need to utilise new ways to attract new customers and build loyalty with their current ones.
Microsoft’s new wave capabilities allow you to do just this. With the ability to optimise digital experiences and elevate in-person interactions, Microsoft makes marketing and customer service act as one.
Collaborative marketing
All businesses strive for meaningful engagement from their most loyal customers, and with the ability to collaborate between departments, this is becoming simpler.
Microsoft knows that landing a good customer experience can be challenging for businesses, and collaborative working can unlock potential business growth capabilities. With the ability to put the customer at the centre of all departments, different teams can cooperate to trigger a sales sequence that ensures leads are dealt with as soon as possible, and they’re able to reach their customer’s needs.
Real-time moments
Grabbing your customer’s attention, and keeping it, is becoming a task for business owners across the globe. Now with Microsoft’s new wave of updates, sales and marketing teams are working together to enable real-time journey orchestration.
Departments can set up capture forms, leverage the relevant touch point, and include reminders to complete calls to action within your customer journey. Those real-time moments that the relevant departments can harness, will make, or break your customer experience.
If you want to find out more about how Microsoft Dynamics can help elevate your marketing, get in touch!
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etac Solutions are long established suppliers of Microsoft Dynamics NAV and now provide Microsoft Dynamics 365 Business Central as part of our ERP services. We pride ourselves in taking a different approach in order to craft the most appropriate solutions for our customers. We are a technology partner who can integrate, implement and then support your ERP solution at every step.